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If you can’t find what you want in a Kmart store, they will find it online at Kmart.com and ship it to you for free. This concept isn’t exactly new — E-Commerce, YOLO — but the Kmart commercial that goes along with this campaign is play-on-words brilliance. So simple, so effective.
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(via Kmart’s ‘Ship My Pants’ Commercial Is the Funniest Ad of 2013)

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J.L. JARVIS