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Sweet smell of success: How the scent of chocolate could help reverse decline in number of people buying books from a shop

  • Researchers in Belgium carried out a 10 day experiment in a bookstore
  • They found customers were more likely to browse the store with the smell
  • Sales in food and drink and romance novels increased thanks to the scent

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(via Sweet smell of success: How the smell of chocolate could help reverse decline in number of people buying books from a shop | Mail Online)

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J.L. JARVIS